Mythmaker Brand and Package Design Caters to Food Start-ups on Tight Budgets

Santa Cruz ,CA,September30,2015–Mythmaker Brand and Package Design, the team that helped create the pioneering Odwalla brand, has launched a new service aimed at providing start-up, food and beverage companies a way to exploit cost effective crowd sourcing design options without sacrificing category and marketing expertise. “When it comes food label design, graphic designers are only as good as the strategy that guides them”. Says Mythmaker founder, David Bernard”. The food branding firm, which focuses on developing product identities for natural food and beverage brands, came up with the idea for a unique food brand consulting package after receiving calls from clients, confused and dissatisfied with the results they got from using on-line design services. “When you’re designing a label or box that has to compete on a crowded retail shelf, the stakes are high”, says Bernard. With over a decade experience working exclusively with natural food and beverage companies, he’s seen what works and what doesn’t. His expert assessment is that crowd sourced graphic design services can save money, but it can also lead to dead-ends, wasted time and costly mistakes. He believes the success of the project ultimately depends on the designer’s ability to align the work to clear business objectives, and, as he, puts it, “you can’t expect a graphic designer to understand the category issues not to mention FDA regulatory requirements. That’s were a niche firm like ours comes in.” This crowd sourced, design focused brand strategy consulting service is intended for food and beverage marketing on bootstrap budgets. Mythmaker helps develop a clear creative brief and reviews their crowd-sourced designs measured against the objectives outlined in the brief. “Applying a little experience and expert over site up front can prevent big problems down the line”. Says Bernard. For more details, you can visit mythmaker.com/site.